{"id":278,"date":"2025-02-28T14:59:55","date_gmt":"2025-02-28T13:59:55","guid":{"rendered":"https:\/\/www.rotkop.be\/?p=278"},"modified":"2025-04-24T13:19:29","modified_gmt":"2025-04-24T11:19:29","slug":"hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving","status":"publish","type":"post","link":"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/","title":{"rendered":"Hoe user journeys optimaliseren en van merkbeleving voorzien?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"278\" class=\"elementor elementor-278\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccef834 e-flex e-con-boxed e-con e-parent\" data-id=\"6ccef834\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f5c920 e-flex e-con-boxed e-con e-parent\" data-id=\"9f5c920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1981d75c e-con-full e-flex e-con e-child\" data-id=\"1981d75c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10c60731 elementor-widget elementor-widget-heading\" data-id=\"10c60731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">HELAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7ce4e7 e-flex e-con-boxed e-con e-parent\" data-id=\"c7ce4e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1fcf5289 e-con-full e-flex e-con e-child\" data-id=\"1fcf5289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f00d6cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f00d6cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">purpose<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d53cbc7 e-con-full e-flex e-con e-child\" data-id=\"4d53cbc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad46e34 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7ad46e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">service design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3305bc3a e-con-full e-flex e-con e-child\" data-id=\"3305bc3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23e20cc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"23e20cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">cultuur<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792f82cf e-con-full e-flex e-con e-child\" data-id=\"792f82cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-199a6f2d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"199a6f2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">copywriting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d50763 e-flex e-con-boxed e-con e-parent\" data-id=\"71d50763\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56c9875a elementor-widget elementor-widget-text-editor\" data-id=\"56c9875a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe user journeys klantvriendelijker maken \u00e9n voorzien van merkbeleving?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2b462b e-flex e-con-boxed e-con e-parent\" data-id=\"6b2b462b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75d0d6c6 e-con-full e-flex e-con e-child\" data-id=\"75d0d6c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7dc57d87 e-flex e-con-boxed e-con e-parent\" data-id=\"7dc57d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-417100d elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"417100d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">hoe kan ik jou best helpen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba83071 e-flex e-con-boxed e-con e-parent\" data-id=\"3ba83071\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a2b3172 e-con-full e-flex e-con e-child\" data-id=\"1a2b3172\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74c3b04 e-con-full e-flex e-con e-child\" data-id=\"74c3b04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509e7afe elementor-widget elementor-widget-text-editor\" data-id=\"509e7afe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Een reeks workshops waarin we het traject tussen ongeval of ziekte tot herstel eenvoudiger maakten, \u00e9n tegelijk verrijkten met merkbeleving. Zodat de pati\u00ebnt enerzijds zo eenvoudig en snel mogelijk geholpen wordt en enkel relevante contactmomenten ervaart.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-369e86d1 e-flex e-con-boxed e-con e-parent\" data-id=\"369e86d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639a305b elementor-widget elementor-widget-text-editor\" data-id=\"639a305b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018Een betere user journey leidt tot meer klantgemak.<br \/>Een journey voorzien van merkbeleving leidt tot meer klantenbinding.\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540c6405 e-flex e-con-boxed e-con e-parent\" data-id=\"540c6405\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16c26006 e-con-full e-flex e-con e-child\" data-id=\"16c26006\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-247d5ca2 elementor-widget elementor-widget-text-editor\" data-id=\"247d5ca2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En anderzijds beseft wat de waarde van het merk Helan (vm iMens\/Partena) voor hem\/haar betekent.<\/span><\/p><p><span style=\"font-weight: 400;\">Op die manier wordt een user journey positionerend voor de organisatie; een kans die veel merken laten liggen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d95be4f e-con-full e-flex e-con e-child\" data-id=\"d95be4f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12eb9639 e-con-full e-flex e-con e-child\" data-id=\"12eb9639\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65de829e e-flex e-con-boxed e-con e-parent\" data-id=\"65de829e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4478361b e-con-full e-flex e-con e-child\" data-id=\"4478361b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6424f413 elementor-widget elementor-widget-heading\" data-id=\"6424f413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEER CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f429879 e-con-full e-flex e-con e-child\" data-id=\"2f429879\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-692d5e89 e-flex e-con-boxed e-con e-parent\" data-id=\"692d5e89\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-622a6c65 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"622a6c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:287,&quot;masonry&quot;:&quot;yes&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1776 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1776 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/Plus.jpg\");}<\/style><style id=\"loop-287\">.elementor-287 .elementor-element.elementor-element-c3d7030{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-287 .elementor-element.elementor-element-327031b{--display:flex;--min-height:300px;}.elementor-287 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.elementor-element.elementor-element-2c5b5a2 > .elementor-widget-container{margin:-80px 0px 0px -2px;padding:0px 0px 0px 0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-287 .elementor-element.elementor-element-fb9680e .elementor-heading-title{font-family:\"Stenciletta\", Sans-serif;font-size:32px;font-weight:500;text-transform:uppercase;color:var( --e-global-color-7ee8005 );}.elementor-287 .elementor-element.elementor-element-fb9680e > .elementor-widget-container{margin:-68px 0px 0px 0px;}@media(max-width:1024px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1776 post-1776 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPlus Magazine\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">Hoe je een vertrouwd magazine opfrist en weer relevant maakt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1707 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1707 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/IMG_6060-zw-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1707 post-1707 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThermen Katara\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">Hoe je purpose vertaalt naar gedrag op de werkvloer<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1671 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1671 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/depressie_20220515_dsf9784ZW.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1671 post-1671 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAG INSURANCE\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">Hoe als verzekeraar werken aan het welzijn van jongeren?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1647 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1647 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/koffietassen-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1647 post-1647 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSucces Koffie\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">Hoe koffie naast een lekker drankje ook een belofte wordt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-283 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-283 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/honingbeeld-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-283 post-283 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-2\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAntwerpen 2060\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">Hoe buurtmiserie omdraaien met fierheid en honing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-278 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-278 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/canvas-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-278 post-278 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHelan\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">Hoe user journeys optimaliseren en van merkbeleving voorzien?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5387057 e-con-full e-flex e-con e-parent\" data-id=\"5387057\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ba493 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"57ba493\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hoe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f1d9a ticker-wrapper elementor-widget elementor-widget-heading\" data-id=\"d2f1d9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go to market<span style=\"color:#00FF00\"> +<\/span> BrandScan <span style=\"color:#00FF00\"> + <\/span>  Inspiratie- en brainstormsessie\n<span style=\"color:#00FF00\"> + <\/span>Purpose &amp; Branding <span style=\"color:#00FF00\"> + <\/span> Website &amp; user flows <span style=\"color:#00FF00\"> + <\/span> Storytelling <span style=\"color:#00FF00\"> +<\/span>  Waarden <span style=\"color:#00FF00\"> + <\/span> Cultuur bouwen <span style=\"color:#00FF00\"> + <\/span> Branded Content <span style=\"color:#00FF00\"> +<\/span> Content creatie &amp; planning <span style=\"color:#00FF00\"> +<\/span> Service Design <span style=\"color:#00FF00\"> +<\/span> Employer Branding <span style=\"color:#00FF00\"><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c045445 e-flex e-con-boxed e-con e-parent\" data-id=\"c045445\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-762d895 e-con-full e-flex e-con e-child\" data-id=\"762d895\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f47fc e-con-full e-flex e-con e-child\" data-id=\"53f47fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8c49bf elementor-widget elementor-widget-heading\" data-id=\"d8c49bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vraag Rotkop en krijg je klant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3cc34 elementor-widget elementor-widget-text-editor\" data-id=\"2e3cc34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kijken en reageren zoals een echte mens dat zou doen, dat is wat ik doe. Hoe groot is de kloof tussen wat jij wil vertellen, en de persoon die dat moet horen? Tussen wat jij aanbiedt, en hij gebruikt? Ik help om jouw verhaal en aanbod te laten aansluiten bij de verwachtingen van je doelgroep. En ja hoor, dat zijn gewone mensen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71ca570 elementor-widget elementor-widget-button\" data-id=\"71ca570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kennismaken?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Helan<\/p>","protected":false},"author":1,"featured_media":1609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-categorie-1"],"_links":{"self":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":25,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"predecessor-version":[{"id":1763,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/278\/revisions\/1763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media\/1609"}],"wp:attachment":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}