{"id":1776,"date":"2025-04-29T15:29:41","date_gmt":"2025-04-29T13:29:41","guid":{"rendered":"https:\/\/www.rotkop.be\/?p=1776"},"modified":"2025-05-09T21:04:45","modified_gmt":"2025-05-09T19:04:45","slug":"hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag","status":"publish","type":"post","link":"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/","title":{"rendered":"Hoe je een vertrouwd magazine opfrist en weer relevant maakt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1776\" class=\"elementor elementor-1776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9296b2 e-flex e-con-boxed e-con e-parent\" data-id=\"7c9296b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9c7211 e-flex e-con-boxed e-con e-parent\" data-id=\"7c9c7211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26d09685 e-con-full e-flex e-con e-child\" data-id=\"26d09685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a00034 elementor-widget elementor-widget-heading\" data-id=\"47a00034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plus magazine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f842500 e-flex e-con-boxed e-con e-parent\" data-id=\"3f842500\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51351cb0 e-con-full e-flex e-con e-child\" data-id=\"51351cb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57bf2506 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"57bf2506\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">purpose<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-772c4a9f e-con-full e-flex e-con e-child\" data-id=\"772c4a9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b4b8228 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3b4b8228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">service design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37099771 e-con-full e-flex e-con e-child\" data-id=\"37099771\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5310db50 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5310db50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">cultuur<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dbbedd4 e-con-full e-flex e-con e-child\" data-id=\"2dbbedd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d95a2ca elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d95a2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">copywriting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3643db65 e-flex e-con-boxed e-con e-parent\" data-id=\"3643db65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5445f580 elementor-widget elementor-widget-text-editor\" data-id=\"5445f580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"244\" data-end=\"328\">Waarom het hertekenen van merkwaarden je dichter bij je lezer brengt<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cf1f378 e-flex e-con-boxed e-con e-parent\" data-id=\"1cf1f378\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4808b7c3 e-con-full e-flex e-con e-child\" data-id=\"4808b7c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78c1984c e-flex e-con-boxed e-con e-parent\" data-id=\"78c1984c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b45b96f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5b45b96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">hoe kan ik jou best helpen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-737c8cf e-flex e-con-boxed e-con e-parent\" data-id=\"737c8cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52c7cfda e-con-full e-flex e-con e-child\" data-id=\"52c7cfda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-517f9c41 e-con-full e-flex e-con e-child\" data-id=\"517f9c41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c698bad elementor-widget elementor-widget-text-editor\" data-id=\"3c698bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe maak je het merk Plus Magazine weer helder, eigentijds en relevant, zonder de trouwe lezer te verliezen?<br data-start=\"457\" data-end=\"460\" \/>En hoe vertaal je dat aangescherpte merk naar een jaarcampagne via radio, print en direct mailing?<\/p><p class=\"\" data-start=\"745\" data-end=\"792\">De aanpak verliep in twee fases.<\/p><p class=\"\" data-start=\"794\" data-end=\"1186\"><strong data-start=\"794\" data-end=\"804\">Fase 1<\/strong>: We doken in het DNA van Plus Magazine. In workshops scherpten we de merkwaarden aan en herdefinieerden we de purpose. We onderzochten hoe Plus op een originele en relevante manier aanwezig kan zijn in het leven van de doelgroep \u2014 via activaties, acties, branded content en events. We ontwikkelden heldere persona\u2019s, die de leefwereld van de lezer concreet en herkenbaar maakten.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e756b25 e-flex e-con-boxed e-con e-parent\" data-id=\"3e756b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-682a22f6 elementor-widget elementor-widget-text-editor\" data-id=\"682a22f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8216;Hoe beter je je lezers kent, hoe beter je je merk afstemt op hun leefwereld.<br data-start=\"658\" data-end=\"661\">En hoe groter de kans dat je als merk een betekenisvolle plek in dat leven krijgt.&#8217;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fa5fadb e-flex e-con-boxed e-con e-parent\" data-id=\"5fa5fadb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26b056fb e-con-full e-flex e-con e-child\" data-id=\"26b056fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc41fa6 elementor-widget elementor-widget-text-editor\" data-id=\"1fc41fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1188\" data-end=\"1198\">Fase 2<\/strong>: Op basis van die nieuwe positionering cre\u00eberden we een herkenbaar radiospot-format, die flexibel ingevuld kon worden doorheen het jaar. Elke maand een andere inhoud, maar steeds dezelfde warme toon. De radiospots werden aangevuld met printadvertenties en direct mailings, om zo \u00e9\u00e9n consistente jaarcampagne te vormen die het opgefriste merk in de markt zette.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f32286d e-con-full e-flex e-con e-child\" data-id=\"5f32286d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e3c9e22 e-con-full e-flex e-con e-child\" data-id=\"7e3c9e22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-604a9086 e-flex e-con-boxed e-con e-parent\" data-id=\"604a9086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3412043 elementor-widget elementor-widget-image\" data-id=\"3412043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/03\/ballon-5b-min.png\" class=\"attachment-large size-large wp-image-816\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-629c3c02 e-flex e-con-boxed e-con e-parent\" data-id=\"629c3c02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6079fd49 e-con-full e-flex e-con e-child\" data-id=\"6079fd49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-761455c0 elementor-widget elementor-widget-heading\" data-id=\"761455c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEER CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d4cc003 e-flex e-con-boxed e-con e-parent\" data-id=\"7d4cc003\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4888d822 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"4888d822\" 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.elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1776 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/Plus.jpg\");}<\/style><style id=\"loop-287\">.elementor-287 .elementor-element.elementor-element-c3d7030{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-287 .elementor-element.elementor-element-327031b{--display:flex;--min-height:300px;}.elementor-287 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .elementor-287 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center 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--e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-287 .elementor-element.elementor-element-fb9680e .elementor-heading-title{font-family:\"Stenciletta\", Sans-serif;font-size:32px;font-weight:500;text-transform:uppercase;color:var( --e-global-color-7ee8005 );}.elementor-287 .elementor-element.elementor-element-fb9680e > .elementor-widget-container{margin:-68px 0px 0px 0px;}@media(max-width:1024px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1776 post-1776 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPlus Magazine\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">Hoe je een vertrouwd magazine opfrist en weer relevant maakt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1707 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1707 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/IMG_6060-zw-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1707 post-1707 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThermen Katara\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">Hoe je purpose vertaalt naar gedrag op de werkvloer<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1671 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1671 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/depressie_20220515_dsf9784ZW.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1671 post-1671 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAG INSURANCE\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">Hoe als verzekeraar werken aan het welzijn van jongeren?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1647 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1647 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/koffietassen-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1647 post-1647 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSucces Koffie\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">Hoe koffie naast een lekker drankje ook een belofte wordt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-283 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-283 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/honingbeeld-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-283 post-283 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-2\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAntwerpen 2060\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">Hoe buurtmiserie omdraaien met fierheid en honing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-278 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-278 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/canvas-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-278 post-278 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHelan\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">Hoe user journeys optimaliseren en van merkbeleving voorzien?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50471e02 e-con-full e-flex e-con e-parent\" data-id=\"50471e02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56dba24e elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"56dba24e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hoe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119f0558 ticker-wrapper elementor-widget elementor-widget-heading\" data-id=\"119f0558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go to market<span style=\"color:#00FF00\"> +<\/span> BrandScan <span style=\"color:#00FF00\"> + <\/span>  Inspiratie- en brainstormsessie\n<span style=\"color:#00FF00\"> + <\/span>Purpose &amp; Branding <span style=\"color:#00FF00\"> + <\/span> Website &amp; user flows <span style=\"color:#00FF00\"> + <\/span> Storytelling <span style=\"color:#00FF00\"> +<\/span>  Waarden <span style=\"color:#00FF00\"> + <\/span> Cultuur bouwen <span style=\"color:#00FF00\"> + <\/span> Branded Content <span style=\"color:#00FF00\"> +<\/span> Content creatie &amp; planning <span style=\"color:#00FF00\"> +<\/span> Service Design <span style=\"color:#00FF00\"> +<\/span> Employer Branding <span style=\"color:#00FF00\"><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d7bf322 e-flex e-con-boxed e-con e-parent\" data-id=\"2d7bf322\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df226b5 e-con-full e-flex e-con e-child\" data-id=\"df226b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2063804b e-con-full e-flex e-con e-child\" data-id=\"2063804b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5473666d elementor-widget elementor-widget-heading\" data-id=\"5473666d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vraag Rotkop en krijg je klant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d1062ef elementor-widget elementor-widget-text-editor\" data-id=\"3d1062ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kijken en reageren zoals een echte mens dat zou doen, dat is wat ik doe. Hoe groot is de kloof tussen wat jij wil vertellen, en de persoon die dat moet horen? Tussen wat jij aanbiedt, en hij gebruikt? Ik help om jouw verhaal en aanbod te laten aansluiten bij de verwachtingen van je doelgroep. En ja hoor, dat zijn gewone mensen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5049c253 elementor-widget elementor-widget-button\" data-id=\"5049c253\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kennismaken?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Plus Magazine<\/p>","protected":false},"author":2,"featured_media":1770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/comments?post=1776"}],"version-history":[{"count":18,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1776\/revisions"}],"predecessor-version":[{"id":1825,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1776\/revisions\/1825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media\/1770"}],"wp:attachment":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media?parent=1776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/categories?post=1776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/tags?post=1776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}