{"id":1707,"date":"2025-04-22T15:01:31","date_gmt":"2025-04-22T13:01:31","guid":{"rendered":"https:\/\/www.rotkop.be\/?p=1707"},"modified":"2025-04-24T13:17:18","modified_gmt":"2025-04-24T11:17:18","slug":"hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer","status":"publish","type":"post","link":"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/","title":{"rendered":"Hoe je purpose vertaalt naar gedrag op de werkvloer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1707\" class=\"elementor elementor-1707\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d90640 e-flex e-con-boxed e-con e-parent\" data-id=\"15d90640\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39ef99d9 e-flex e-con-boxed e-con e-parent\" data-id=\"39ef99d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59d5485a e-con-full e-flex e-con e-child\" data-id=\"59d5485a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb1ec70 elementor-widget elementor-widget-heading\" data-id=\"6bb1ec70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Antwerpen 2060<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdc978e e-flex e-con-boxed e-con e-parent\" data-id=\"bdc978e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c4ce75d e-con-full e-flex e-con e-child\" data-id=\"5c4ce75d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-448ea76c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"448ea76c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">purpose<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-219308b7 e-con-full e-flex e-con e-child\" data-id=\"219308b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-160956e0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"160956e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">service design<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35377f39 e-con-full e-flex e-con e-child\" data-id=\"35377f39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38c050d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"38c050d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">cultuur<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a45439d e-con-full e-flex e-con e-child\" data-id=\"7a45439d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11cada78 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"11cada78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">copywriting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2c4229 e-flex e-con-boxed e-con e-parent\" data-id=\"c2c4229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8c0cd9 elementor-widget elementor-widget-text-editor\" data-id=\"4b8c0cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe je personeel laat bijdragen aan de merkbeleving van klanten<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63553de5 e-flex e-con-boxed e-con e-parent\" data-id=\"63553de5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3044575d e-con-full e-flex e-con e-child\" data-id=\"3044575d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b998b17 e-flex e-con-boxed e-con e-parent\" data-id=\"b998b17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da8cf3f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2da8cf3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">hoe kan ik jou best helpen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2be07fa8 e-flex e-con-boxed e-con e-parent\" data-id=\"2be07fa8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3dca669a e-con-full e-flex e-con e-child\" data-id=\"3dca669a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3eb4e2d5 e-con-full e-flex e-con e-child\" data-id=\"3eb4e2d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4f47b7 elementor-widget elementor-widget-text-editor\" data-id=\"5f4f47b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In een reeks \u2018Purpose to Behaviour\u2019-workshops leerden medewerkers hoe ze de merkwaarden en het -verhaal van Katara kunnen vertalen naar hun eigen gedrag. Bijvoorbeeld aan de hand van oefeningen in <\/span><i><span style=\"font-weight: 400;\">tone of voice<\/span><\/i><span style=\"font-weight: 400;\">, lichaamstaal en rollenspellen, waarin zij ontdekten hoe ze het Katara-gevoel op authentieke wijze kunnen overbrengen.<\/span><\/p><p><span style=\"font-weight: 400;\">Daarnaast werd samen met de teams gekeken naar de user journey van de gast: van het eerste contact tot het afscheid. Stap voor stap analyseerden de medewerkers elk moment vanuit de verschillende departementen. Waar kan het rustiger? Waar kunnen we purpose-taal gebruiken, wat kan er stiller of zachter,&#8230;? Die oefening maakte hen bewuster van hun eigen rol als rustbrenger.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b6adfae e-flex e-con-boxed e-con e-parent\" data-id=\"3b6adfae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-521dee97 elementor-widget elementor-widget-text-editor\" data-id=\"521dee97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8216;Een medewerker die je op de juiste manier inspireert en opleidt, wordt een ambassadeur om de waarden en het merkverhaal van het bedrijf uitdragen.&#8217;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9717fc0 e-flex e-con-boxed e-con e-parent\" data-id=\"9717fc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4035a37d e-con-full e-flex e-con e-child\" data-id=\"4035a37d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-515e34a6 elementor-widget elementor-widget-text-editor\" data-id=\"515e34a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want bij Thermen Katara zijn het niet alleen de sauna\u2019s en baden, de geuren, de stilte of zachtheid die ontspanning brengen \u2014 het zijn ook de Katarezen, de medewerkers. Zij vormen een essentieel contactpunt in de beleving van de gast. En dus: hoe meer zij z\u00e9lf een stukje Katara worden, hoe sterker en consistenter de merkervaring.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e8c4748 e-con-full e-flex e-con e-child\" data-id=\"4e8c4748\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759ce2c3 e-con-full e-flex e-con e-child\" data-id=\"759ce2c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ac25033 e-flex e-con-boxed e-con e-parent\" data-id=\"3ac25033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f075e47 elementor-widget elementor-widget-image\" data-id=\"1f075e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/03\/ballon-5b-min.png\" class=\"attachment-large size-large wp-image-816\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-104d06b7 e-flex e-con-boxed e-con e-parent\" data-id=\"104d06b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34909ca3 e-con-full e-flex e-con e-child\" data-id=\"34909ca3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32d25a76 elementor-widget elementor-widget-heading\" data-id=\"32d25a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEER CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-747233e7 e-flex e-con-boxed e-con e-parent\" data-id=\"747233e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c280be elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"9c280be\" data-element_type=\"widget\" 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.elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1776 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/Plus.jpg\");}<\/style><style id=\"loop-287\">.elementor-287 .elementor-element.elementor-element-c3d7030{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-287 .elementor-element.elementor-element-327031b{--display:flex;--min-height:300px;}.elementor-287 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .elementor-287 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center 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--e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-287 .elementor-element.elementor-element-fb9680e .elementor-heading-title{font-family:\"Stenciletta\", Sans-serif;font-size:32px;font-weight:500;text-transform:uppercase;color:var( --e-global-color-7ee8005 );}.elementor-287 .elementor-element.elementor-element-fb9680e > .elementor-widget-container{margin:-68px 0px 0px 0px;}@media(max-width:1024px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1776 post-1776 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPlus Magazine\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">Hoe je een vertrouwd magazine opfrist en weer relevant maakt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1707 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1707 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/IMG_6060-zw-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1707 post-1707 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThermen Katara\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">Hoe je purpose vertaalt naar gedrag op de werkvloer<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1671 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1671 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/depressie_20220515_dsf9784ZW.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1671 post-1671 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAG INSURANCE\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">Hoe als verzekeraar werken aan het welzijn van jongeren?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1647 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1647 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/koffietassen-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1647 post-1647 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSucces Koffie\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">Hoe koffie naast een lekker drankje ook een belofte wordt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-283 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-283 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/honingbeeld-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-283 post-283 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-2\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAntwerpen 2060\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">Hoe buurtmiserie omdraaien met fierheid en honing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-278 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-278 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/canvas-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-278 post-278 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHelan\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">Hoe user journeys optimaliseren en van merkbeleving voorzien?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ab86367 e-con-full e-flex e-con e-parent\" data-id=\"1ab86367\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d353558 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"1d353558\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hoe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-384b5380 ticker-wrapper elementor-widget elementor-widget-heading\" data-id=\"384b5380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go to market<span style=\"color:#00FF00\"> +<\/span> BrandScan <span style=\"color:#00FF00\"> + <\/span>  Inspiratie- en brainstormsessie\n<span style=\"color:#00FF00\"> + <\/span>Purpose &amp; Branding <span style=\"color:#00FF00\"> + <\/span> Website &amp; user flows <span style=\"color:#00FF00\"> + <\/span> Storytelling <span style=\"color:#00FF00\"> +<\/span>  Waarden <span style=\"color:#00FF00\"> + <\/span> Cultuur bouwen <span style=\"color:#00FF00\"> + <\/span> Branded Content <span style=\"color:#00FF00\"> +<\/span> Content creatie &amp; planning <span style=\"color:#00FF00\"> +<\/span> Service Design <span style=\"color:#00FF00\"> +<\/span> Employer Branding <span style=\"color:#00FF00\"><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4272a746 e-flex e-con-boxed e-con e-parent\" data-id=\"4272a746\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2fba8897 e-con-full e-flex e-con e-child\" data-id=\"2fba8897\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f87323e e-con-full e-flex e-con e-child\" data-id=\"5f87323e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75cfbe35 elementor-widget elementor-widget-heading\" data-id=\"75cfbe35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vraag Rotkop en krijg je klant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b67e5c8 elementor-widget elementor-widget-text-editor\" data-id=\"1b67e5c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kijken en reageren zoals een echte mens dat zou doen, dat is wat ik doe. Hoe groot is de kloof tussen wat jij wil vertellen, en de persoon die dat moet horen? Tussen wat jij aanbiedt, en hij gebruikt? Ik help om jouw verhaal en aanbod te laten aansluiten bij de verwachtingen van je doelgroep. En ja hoor, dat zijn gewone mensen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-625a9170 elementor-widget elementor-widget-button\" data-id=\"625a9170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kennismaken?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Thermen Katara<\/p>","protected":false},"author":2,"featured_media":1741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":28,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"predecessor-version":[{"id":1748,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1707\/revisions\/1748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media\/1741"}],"wp:attachment":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/tags?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}