{"id":1647,"date":"2025-04-22T13:33:25","date_gmt":"2025-04-22T11:33:25","guid":{"rendered":"https:\/\/www.rotkop.be\/?p=1647"},"modified":"2025-05-09T11:22:12","modified_gmt":"2025-05-09T09:22:12","slug":"hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt","status":"publish","type":"post","link":"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/","title":{"rendered":"Hoe koffie naast een lekker drankje ook een belofte wordt"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1647\" class=\"elementor elementor-1647\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fab8149 e-flex e-con-boxed e-con e-parent\" data-id=\"3fab8149\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f31717 e-flex e-con-boxed e-con e-parent\" data-id=\"20f31717\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76c72c3a e-con-full e-flex e-con e-child\" data-id=\"76c72c3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54fdc993 elementor-widget elementor-widget-heading\" data-id=\"54fdc993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Succes Koffie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39205cf7 e-flex e-con-boxed e-con e-parent\" data-id=\"39205cf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e2130e0 e-con-full e-flex e-con e-child\" data-id=\"7e2130e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-681ec187 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"681ec187\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">purpose<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae97e2 e-con-full e-flex e-con e-child\" data-id=\"1ae97e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bcee94e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bcee94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">storytelling<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cb7c458 e-con-full e-flex e-con e-child\" data-id=\"7cb7c458\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b93460c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2b93460c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">flow<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48eb62bd e-con-full e-flex e-con e-child\" data-id=\"48eb62bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7d0678 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4d7d0678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">copywriting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d2dab e-flex e-con-boxed e-con e-parent\" data-id=\"1d2dab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d701167 elementor-widget elementor-widget-text-editor\" data-id=\"1d701167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe een bestaande branding naar een hoger niveau tillen door een positionerend verhaal en eigen tone of voice toe te voegen?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41374d78 e-flex e-con-boxed e-con e-parent\" data-id=\"41374d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a24d1bc e-con-full e-flex e-con e-child\" data-id=\"1a24d1bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26328094 e-flex e-con-boxed e-con e-parent\" data-id=\"26328094\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41de2c2d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"41de2c2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">hoe kan ik jou best helpen?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-492edad4 e-flex e-con-boxed e-con e-parent\" data-id=\"492edad4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77c5357b e-con-full e-flex e-con e-child\" data-id=\"77c5357b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a90876b e-con-full e-flex e-con e-child\" data-id=\"4a90876b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ba15ce0 elementor-widget elementor-widget-text-editor\" data-id=\"1ba15ce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Succes Koffie kreeg recent een nieuwe branding, maar het verhaal bleef te warrig en weinig onderscheidend.<\/span><\/p><p><span style=\"font-weight: 400;\">Vanuit het dna van het bedrijf, de cultuur en de mensen die er werken, werd een scherpe purpose gecre\u00eberd: Succes Koffie, die koffie die altijd, ergens voor een beetje succes zorgt.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dafd0e3 e-flex e-con-boxed e-con e-parent\" data-id=\"dafd0e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581d25cf elementor-widget elementor-widget-text-editor\" data-id=\"581d25cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u2018<span style=\"font-weight: 400;\">Een branding-oefening zonder purpose is louter vormgeving.<\/span>\u2019<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d086e3 e-flex e-con-boxed e-con e-parent\" data-id=\"d086e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-654ee404 e-con-full e-flex e-con e-child\" data-id=\"654ee404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1022dad elementor-widget elementor-widget-text-editor\" data-id=\"1022dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Die belofte werd doorvertaald naar een eigen tone of voice, een eigen attitude in koffieland.<\/span><\/p><p><span style=\"font-weight: 400;\">Sleutelstuk werd de Succes Koffie website, waarvoor we in co-creatieve workshops de juiste flows bepaalden. Flows die informatie, merkverhaal en nudge-technieken combineren om verschillende doelgroepen warm maken voor Succes Koffie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-428238 e-con-full e-flex e-con e-child\" data-id=\"428238\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3352e246 e-con-full e-flex e-con e-child\" data-id=\"3352e246\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33640bea e-flex e-con-boxed e-con e-parent\" data-id=\"33640bea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-694fa12c elementor-widget elementor-widget-image\" data-id=\"694fa12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"380\" src=\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/03\/ballon-5b-min.png\" class=\"attachment-large size-large wp-image-816\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11f56efc e-flex e-con-boxed e-con e-parent\" data-id=\"11f56efc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-56677685 e-con-full e-flex e-con e-child\" data-id=\"56677685\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a05e71b elementor-widget elementor-widget-heading\" data-id=\"1a05e71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEER CASES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-324a4ae3 e-flex e-con-boxed e-con e-parent\" data-id=\"324a4ae3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72e6ce57 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"72e6ce57\" data-element_type=\"widget\" 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.elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1776 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/Plus.jpg\");}<\/style><style id=\"loop-287\">.elementor-287 .elementor-element.elementor-element-c3d7030{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;}.elementor-287 .elementor-element.elementor-element-327031b{--display:flex;--min-height:300px;}.elementor-287 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .elementor-287 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-size:cover;}.elementor-287 .elementor-element.elementor-element-c9180c2{--display:flex;}.elementor-287 .elementor-element.elementor-element-c9180c2.e-con{--align-self:flex-start;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-287 .elementor-element.elementor-element-2c5b5a2 .elementor-widget-container{font-family:\"Stenciletta\", Sans-serif;font-size:18px;font-weight:400;text-transform:uppercase;line-height:32px;color:#FFFFFF;}.elementor-287 .elementor-element.elementor-element-2c5b5a2 > .elementor-widget-container{margin:-80px 0px 0px -2px;padding:0px 0px 0px 0px;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-size:var( --e-global-typography-primary-font-size );font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-287 .elementor-element.elementor-element-fb9680e .elementor-heading-title{font-family:\"Stenciletta\", Sans-serif;font-size:32px;font-weight:500;text-transform:uppercase;color:var( --e-global-color-7ee8005 );}.elementor-287 .elementor-element.elementor-element-fb9680e > .elementor-widget-container{margin:-68px 0px 0px 0px;}@media(max-width:1024px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-excerpt .elementor-widget-container{font-size:var( --e-global-typography-text-font-size );}.elementor-widget-theme-post-title .elementor-heading-title{font-size:var( --e-global-typography-primary-font-size );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1776 post-1776 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tPlus Magazine\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-een-vertrouwd-magazine-weer-fris-en-relevant-maakt-voor-vandaag\/\">Hoe je een vertrouwd magazine opfrist en weer relevant maakt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1707 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1707 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/IMG_6060-zw-1.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1707 post-1707 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tThermen Katara\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-purpose-vertaalt-naar-gedrag-op-de-werkvloer\/\">Hoe je purpose vertaalt naar gedrag op de werkvloer<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1671 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1671 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/depressie_20220515_dsf9784ZW.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1671 post-1671 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAG INSURANCE\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-je-als-verzekeraar-waardevol-kan-zijn-voor-jongeren-zonder-je-product-te-verkopen\/\">Hoe als verzekeraar werken aan het welzijn van jongeren?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-1647 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-1647 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/04\/koffietassen-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-1647 post-1647 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tSucces Koffie\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-koffie-naast-een-lekker-drankje-ook-een-belofte-wordt\/\">Hoe koffie naast een lekker drankje ook een belofte wordt<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-283 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-283 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/honingbeeld-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-283 post-283 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-2\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAntwerpen 2060\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-een-achtergestelde-buurt-positief-in-de-kijker-zetten\/\">Hoe buurtmiserie omdraaien met fierheid en honing?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-287\">.e-loop-item-278 .elementor-element.elementor-element-327031b:not(.elementor-motion-effects-element-type-background), .e-loop-item-278 .elementor-element.elementor-element-327031b > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/www.rotkop.be\/wp-content\/uploads\/2025\/02\/canvas-zw.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"287\" class=\"elementor elementor-287 e-loop-item e-loop-item-278 post-278 post type-post status-publish format-standard has-post-thumbnail hentry category-categorie-1\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c3d7030 e-flex e-con-boxed e-con e-parent\" data-id=\"c3d7030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-327031b e-con-full e-flex e-con e-child\" data-id=\"327031b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-c9180c2 e-con-full e-flex e-con e-child\" data-id=\"c9180c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b5a2 elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"2c5b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tHelan\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9680e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"fb9680e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.rotkop.be\/en\/hoe-user-journeys-klantvriendelijker-maken-en-voorzien-van-merkbeleving\/\">Hoe user journeys optimaliseren en van merkbeleving voorzien?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73ef7bc2 e-con-full e-flex e-con e-parent\" data-id=\"73ef7bc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-123f80b0 elementor-absolute elementor-widget elementor-widget-menu-anchor\" data-id=\"123f80b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"hoe\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf7dc7e ticker-wrapper elementor-widget elementor-widget-heading\" data-id=\"1cf7dc7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Go to market<span style=\"color:#00FF00\"> +<\/span> BrandScan <span style=\"color:#00FF00\"> + <\/span>  Inspiratie- en brainstormsessie\n<span style=\"color:#00FF00\"> + <\/span>Purpose &amp; Branding <span style=\"color:#00FF00\"> + <\/span> Website &amp; user flows <span style=\"color:#00FF00\"> + <\/span> Storytelling <span style=\"color:#00FF00\"> +<\/span>  Waarden <span style=\"color:#00FF00\"> + <\/span> Cultuur bouwen <span style=\"color:#00FF00\"> + <\/span> Branded Content <span style=\"color:#00FF00\"> +<\/span> Content creatie &amp; planning <span style=\"color:#00FF00\"> +<\/span> Service Design <span style=\"color:#00FF00\"> +<\/span> Employer Branding <span style=\"color:#00FF00\"><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56f984c e-flex e-con-boxed e-con e-parent\" data-id=\"56f984c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ec6638 e-con-full e-flex e-con e-child\" data-id=\"4ec6638\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4ea477 e-con-full e-flex e-con e-child\" data-id=\"a4ea477\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-646afd1 elementor-widget elementor-widget-heading\" data-id=\"646afd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vraag Rotkop en krijg je klant.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c70a6 elementor-widget elementor-widget-text-editor\" data-id=\"f0c70a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kijken en reageren zoals een echte mens dat zou doen, dat is wat ik doe. Hoe groot is de kloof tussen wat jij wil vertellen, en de persoon die dat moet horen? Tussen wat jij aanbiedt, en hij gebruikt? Ik help om jouw verhaal en aanbod te laten aansluiten bij de verwachtingen van je doelgroep. En ja hoor, dat zijn gewone mensen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2180a56 elementor-widget elementor-widget-button\" data-id=\"2180a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:info@rotkop.be\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kennismaken?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Succes Koffie<\/p>","protected":false},"author":2,"featured_media":1768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/comments?post=1647"}],"version-history":[{"count":31,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1647\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/posts\/1647\/revisions\/1818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media\/1768"}],"wp:attachment":[{"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/media?parent=1647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/categories?post=1647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rotkop.be\/en\/wp-json\/wp\/v2\/tags?post=1647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}